About Qubic3D

We turn idle ride time into meaningful moments.

Qubic3D is a Pretoria-born startup building an in-ride advertising network for South Africa and beyond. We use interactive tablets and playful experiences to connect riders, drivers and brands in a way that benefits everyone.

👋 Meet Qubi – the friendly face of the Qubic3D experience.

Qubi character for About page
OUR MISSION What drives us

Qubic3D exists to transform idle ride moments into meaningful connections.

We believe every ride-hailing journey should be valuable—for:

  • Riders, who deserve engaging content and instant rewards.
  • Drivers, who deserve reliable extra income on every ride.
  • Advertisers, who deserve measurable results from a captive audience.
Meet Qubi character illustration

Meet Qubi

Qubi is more than a mascot – they're the friendly face of the Qubic3D experience.

On the tablets, Qubi:

  • Welcomes riders and invites them to play games or scan offers.
  • Pops up in driver dashboards and product screens as a helpful guide.
  • Represents our promise to keep in-ride advertising simple, fun and respectful.

Our journey

  • 2025

    Founded in Pretoria

    Started Qubic3D with one idea: turn passive ride time into active engagement for riders, drivers and brands.

  • 2025

    First Pilot Program

    Installed our first tablets in Uber & Bolt vehicles and ran pilot campaigns with early partner brands.

  • 2026

    Full Platform Launch

    Rolling out the first version of our full Qubic3D platform, including driver dashboards, campaign tools and live reporting.

  • Future

    Expansion & Growth

    Expanding to more cities, adding new ad formats, and building the largest connected in-ride network in Africa.

Our values

Innovation First

We're constantly pushing what's possible in in-ride advertising – from new formats and reward mechanics to richer analytics – so riders, drivers and brands all get a better experience.

Win-Win-Win

We design everything as a three-way win. Riders enjoy relevant content and rewards, drivers earn reliable extra income, and advertisers get results they can measure and trust.

Data-Driven

Transparency and honesty are non-negotiable. We provide clear metrics, honest reporting and actionable insights so advertisers can see exactly what they're getting.

The Qubic3D ecosystem

How we connect everyone

Riders

Earn rewards by watching, tapping and scanning. Turn your ride into an opportunity.

Drivers

Get a monthly stipend and better tips. Earn extra income on every ride.

Qubi Ecosystem

Qubi connects riders, drivers and advertisers in a way that benefits everyone.

Advertisers

Run interactive campaigns with live reporting. Reach a captive audience with measurable results.